Advanced Campaign Strategy
Holiday Email Campaigns for DTC Brand
Project Overview
This holiday email campaigns case study highlights how culturally aligned messaging and seasonal strategy can drive DTC conversions.
This project focused on executing high impact Spanish language holiday email campaigns for a Mexican direct to consumer fashion brand during peak seasonal sales events, including Buen Fin and limited time promotional periods.
The brand required visually engaging, culturally relevant, and urgency driven Klaviyo campaigns written in Spanish to resonate with local audiences. The objective was to maximize seasonal conversions while preserving brand tone and customer trust throughout the holiday sales cycle.
Objectives
The primary objectives for this holiday campaign execution were:
- Drive Seasonal Sales Growth
Capitalize on high intent shopping periods in the Mexican market through timely holiday promotions.
- Increase Campaign Engagement
Improve open and click through rates using Spanish language copy aligned with local buying behavior.
- Align with Cultural Shopping Moments
Design campaigns around Buen Fin and holiday purchasing habits specific to Mexican consumers.
- Maintain Brand Consistency
Deliver promotional urgency while maintaining a consistent lifestyle focused brand identity.
Approach
- Holiday Campaign Planning
Built a structured holiday email calendar aligned with Buen Fin, flash sales, and limited time offers relevant to the Mexican market.
- Spanish Language Copywriting
Created culturally adapted Spanish copy focused on clarity, urgency, and emotional appeal rather than direct translation.
- Creative Design & Layout
Designed mobile first email layouts with clear CTAs, visual storytelling, and strong product focus.
- Audience Segmentation
Segmented subscribers based on engagement and purchase behavior to deliver more relevant holiday messaging.
- A/B Testing & Optimization
Tested subject lines, CTA phrasing, and content hierarchy in Spanish to optimize campaign performance.
Results
- 27% Increase in Promo Campaign Sales compared to baseline campaign performance.
- 11% Higher Click Through Rate across Spanish language holiday campaigns.
Improved New Product Adoption during seasonal launch periods.
Stronger Customer Trust built through culturally relevant messaging and authentic brand communication.
Conclusion
The Spanish language Holiday Email Campaigns for this Mexican DTC brand demonstrated how culturally aligned messaging and strategic campaign planning can significantly improve seasonal performance.
By combining urgency driven offers with localized copy and design, the campaigns successfully increased holiday revenue while strengthening long term subscriber engagement.
Project Information
Clients: Mexican DTC Fashion Brand
Categories: Fashion & DTC eCommerce
Services: Spanish Language Holiday Email Campaign Strategy, Design & Execution
Address: Cabo San Lucas Mexico
Date: 27 Nov, 2025
