Advanced Flow Architecture
High Converting Klaviyo Email Flows
Project Overview
NKOSI is a France based direct to consumer brand focused on modern lifestyle and performance oriented products. As the brand scaled, they needed a structured and conversion focused email system built entirely in French to better connect with their local audience.
The goal of this project was to design and optimize high converting Klaviyo email flows and supporting campaigns in French, ensuring clear communication, strong brand alignment, and consistent lifecycle engagement across the customer journey.
Objectives
The primary objectives for this lifecycle focused project were:
- Build a Strong French Language Lifecycle
Create email flows written in native French that feel natural, clear, and culturally aligned for the French market.
- Increase Conversion Through Automation
Turn key flows into reliable revenue drivers by improving timing, messaging, and CTA structure.
- Improve Customer Onboarding
Educate new subscribers and customers through structured welcome and post purchase flows.
- Support Campaign Performance
Ensure automated flows complemented promotional and product launch campaigns without message overlap.
Approach
- Flow Strategy & Planning
Mapped the full customer journey and identified key touchpoints where automated emails could improve engagement and conversions.
- French Language Copywriting
Wrote original French copy focused on clarity, trust, and benefit driven messaging rather than direct translation.
- Core Flow Implementation
Built and optimized essential Klaviyo flows including welcome series, browse abandonment, cart abandonment, and post purchase sequences.
- Conversion Focused Design
Designed clean, mobile first email layouts with clear hierarchy and strong calls to action.
- Segmentation & Timing Optimization
Applied behavior based segmentation and refined send timing to ensure relevance across different customer segments.
Results
- 32% Increase in Flow Driven Revenue compared to baseline automated performance.
- 15% Higher Click Through Rate across French language lifecycle flows.
Improved Customer Activation through clearer onboarding and product education emails.
Stronger Brand Trust built through localized French messaging and consistent communication.
Conclusion
The High Converting Klaviyo Email Flows project for NKOSI demonstrates how localized language, strong lifecycle architecture, and thoughtful automation can significantly improve performance.
By focusing on native French communication and conversion focused flow design, NKOSI now operates with an email system that supports both short term revenue and long term customer relationships.
Project Information
Clients: NKOSI
Categories: Food & Grocery
Services: Klaviyo Email Flow Strategy, Automation Setup, Lifecycle Optimization
Address: Paris, France
Date: July 18 2025
