Advanced Automation Strategy
Email Automation & Flow Optimization
Project Overview
Landish is a fast growing wellness and nutrition focused direct to consumer brand offering functional drinks and supplements designed for modern lifestyles. As the brand scaled, they needed a more structured and intelligent email automation system to guide customers through their journey while maximizing retention and repeat purchases.
The goal of this project was to optimize and expand key Klaviyo flows to ensure subscribers received timely, relevant, and conversion focused communication at every stage of the lifecycle.
Objectives
The primary objectives for this campaign were:
- Strengthen Lifecycle Communication
Ensure customers received the right message at the right time from first interaction to long term retention.
- Increase Repeat Purchases
Encourage second and third purchases through post purchase education and product discovery flows.
- Reduce Manual Campaign Dependency
Shift revenue generation toward automated flows to create a more predictable and scalable system.
- Improve Engagement Quality
Deliver personalized, value driven emails instead of generic automation messages.
Approach
- Flow Audit & Gap Analysis
Reviewed existing Klaviyo flows to identify drop off points, missed opportunities, and performance gaps.
- Welcome Flow Optimization
Redesigned the welcome series to clearly introduce the brand, highlight product benefits, and set expectations early.
- Abandoned Browse & Cart Flows
Optimized browse and cart abandonment emails with clearer CTAs, benefit focused messaging, and urgency driven reminders.
- Segmentation & Personalization
Applied behavioral and engagement based segmentation to ensure messages matched user intent and purchase stage.
- Continuous Optimization
Tested timing, content structure, and CTA placement to steadily improve flow performance.
Results
- 29% Increase in Flow Driven Revenue compared to baseline automated performance.
- 14% Higher Click Through Rate across key lifecycle flows including welcome and post purchase.
Improved Repeat Purchase Behavior through better education and product usage guidance.
Stronger Customer Trust built by balancing promotional messaging with value driven wellness content.
Conclusion
The Email Automation & Flow Optimization project for Landish demonstrates how a well structured Klaviyo automation system can become a core revenue driver for wellness brands.
By focusing on lifecycle relevance, personalization, and clarity, Landish now operates with an email system that supports growth while delivering value to customers at every stage.
Project Information
Clients: Landish
Categories: Wellness & Nutrition
Services: Email Automation Strategy, Flow Optimization, Lifecycle Email Setup
Address: Montreal, Canada
Date: Oct 20 2023
