Expert Lifecycle Implementation
Lifecycle Email System for Shopify Brand
Project Overview
Aventa is a Sweden based direct to consumer Shopify brand specializing in AI powered smart glasses designed for modern, tech forward lifestyles. As the brand scaled its product offerings and customer base, a structured lifecycle email system became essential to support onboarding, education, and repeat purchases.
The goal of this project was to design and implement a complete lifecycle email system in Klaviyo, covering everything from basic onboarding flows to advanced behavioral automation, supported by multiple high impact campaigns.
Objectives
The primary objectives for this lifecycle focused implementation were:
- Build a Full Funnel Email System
Create a complete email ecosystem that supports customers from first interaction to long term retention.
- Improve Product Education
Help customers understand features, use cases, and value of AI powered smart glasses.
- Increase Conversion & Retention
Drive first purchase conversions and encourage repeat orders through targeted lifecycle messaging.
- Support Campaign Performance
Ensure automated flows worked alongside promotional campaigns without overlap or fatigue.
Approach
- Behavior-Based Trigger Setup
Mapped the entire customer journey from subscriber to repeat customer, identifying key automation opportunities.
- Dynamic Content
Implemented essential Klaviyo flows including welcome series, browse abandonment, cart abandonment, and post purchase flows.
- Soft-Sell Copywriting
Built advanced flows based on engagement, purchase history, and product interaction behavior.
- Cross-Sell Suggestions
Created educational email content explaining product features, real world use cases, and benefits of AI powered eyewear.
- Campaign Execution
Planned and executed multiple campaigns including product launches, promotions, and seasonal offers.
- Continuous Optimization
Monitored flow and campaign performance inside Klaviyo and optimized timing, messaging, and segmentation.
Results
- 31% Increase in Flow Driven Revenue compared to baseline lifecycle performance.
- 16% Higher Click Through Rate across onboarding and post purchase flows.
- Improved Product Understanding through structured education and use case driven messaging.
Stronger Customer Retention supported by consistent lifecycle communication and targeted campaigns.
Conclusion
The Lifecycle Email System built for Aventa demonstrates how a well planned Klaviyo setup can support complex, tech driven products.
By combining basic and advanced flows with ongoing campaign execution, Aventa now operates with an email system that drives conversions, educates customers, and strengthens long term brand relationships.
Project Information
Clients: Aventa
Categories: AI Hardware & Smart Wearables
Services: Lifecycle Email Strategy, Flow Implementation, Campaign Execution (Klaviyo/Shopify)
Address: Stockholm, Sweden
Date: Nov 01 2025
