Klaviyo A/B Testing, Optimization & Conversion Growth

Klaviyo
A/B Testing
& Optimization

Description

Are your email campaigns underperforming with low opens, weak clicks, or inconsistent sales? Across eCommerce brands, guessing what works rarely leads to sustainable growth. Every send should be informed by data, not assumptions.

As a Klaviyo email marketing specialist, I run Pro A B Testing and Optimization to remove guesswork from your campaigns. From testing subject lines that improve open rates to experimenting with layout, copy, timing, and creative variations built in Figma, I help identify what genuinely resonates with your audience.

With structured testing and ongoing optimization, your campaigns continuously improve over time, leading to higher engagement, stronger click through rates, more repeat purchases, and consistent performance across your email program.

Service Workflow

These are the steps I’ll follow to complete your Project.

1 Onboarding & Audit

We’ll align on your goals and review your current email performance.

Campaign Review: Analyze your existing email campaigns including open rates, click through rates, conversions, and overall performance trends.

Goal Setting: Define whether the primary focus is engagement, conversions, retention, or revenue growth.

Requirements: Collect campaign history, branding guidelines, product focus, and any relevant data needed for testing.

2 Test Planning & Strategy

I’ll create a clear A B testing strategy aligned with your brand and customers.

Hypothesis Development: Identify what to test, including subject lines, CTAs, layouts, creative angles, and send timing.

Wellness Focus: Test different messaging approaches such as education, product value, social proof, urgency, or lifestyle storytelling to see what resonates best.

Audience Segmentation: Select relevant segments like new subscribers, repeat customers, high intent buyers, or inactive audiences for accurate testing.

3 A/B Test Execution

I’ll design and run structured tests directly in Klaviyo.

Figma Variations: Create clear design and content variations to enable accurate, branded comparisons across campaigns.

Test Launch: Set up and run controlled A/B splits directly inside Klaviyo using best practice testing frameworks.

Monitoring: Track key performance metrics such as open rates, click through rates, and conversions during live tests.

4 Results & Optimization

I analyze performance and optimize based on real data.

Performance Report: Summarize winning variations with clear insights into what worked, what didn’t, and why.

Optimization Roadmap: Provide actionable recommendations to improve future campaigns, flows, and testing strategies.

Continuous Growth: Offer guidance on ongoing testing opportunities to maintain long term performance improvements.

What I Need From You to Get Started:

Brand & Product Details: Share information about your brand, products or collections, key offers, and customer personas so testing reflects real buying behavior.

Klaviyo Access: Provide login or collaborator access so tests can be set up, monitored, and optimized efficiently.

Current Campaigns/Flows: Share any existing emails or automations you want tested, optimized, or compared.

Testing Goals: Let me know whether the priority is improving open rates, click through rates, conversions, or overall engagement.

Brand Assets: Logos, fonts, color palette, and any design or messaging guidelines to keep tests on brand.

Why This A/B Testing Service Will Work for You

Customer inboxes are crowded, and only relevant, well tested messages cut through the noise. Strategic A/B testing removes guesswork and replaces it with clarity.

Instead of assumptions, we’ll use data driven insights to:

Improve subject lines for higher opens
Test visuals, layouts, and copy for stronger engagement
Refine calls to action for better conversions

The result is simple. You won’t just send more emails. You’ll send winning emails that consistently perform better and move your brand forward across campaigns and flows.