Klaviyo
Advanced Segmentation
List Clearing and Growth
Description
Are your emails struggling with low open rates, rising unsubscribes, or deliverability issues? Across eCommerce brands, list quality and relevance play a major role in whether emails land in the inbox and actually get engagement.
This Klaviyo advanced segmentation service focuses on cleaning inactive subscribers, improving list hygiene, and building behavior based segments that increase engagement and revenue. As a Klaviyo specialist, I audit and clean your database by removing inactives, managing bounces, reducing spam risk, and fixing profile and consent data. I then build smart segments that reflect real customer behavior, such as new subscribers, first-time buyers, repeat customers, VIPs, subscription prospects, and churn-risk audiences.
Focused on measurable results, I deliver a tailored segmentation and list hygiene strategy that improves inbox placement and engagement, reduces unnecessary send costs, and supports sustainable list growth. From engaged-only sending and sunset policies to compliant acquisition guardrails, you’ll have a clear system to keep your Klaviyo lists healthy and your campaigns performing consistently.
Service Workflow
These are the steps we’ll follow to complete your Project.
1
Onboarding & Audit
I’ll align on your list health and overall business goals.
- Brand Review: Understand your products, collections, and target audience to ensure segmentation reflects real customer behavior.
- List Audit: Review current list size, growth sources, engagement levels, and overall list quality.
- Requirements: Secure access to Klaviyo and existing subscriber data for accurate analysis and setup.
2
List Cleaning & Hygiene
I’ll clean and optimize your database to improve deliverability and performance.
- Remove Risks: Identify and remove bounced emails, inactive contacts, and potential spam risks.
- Consent & Profiles: Verify opt ins, preferences, and profile data to ensure compliance and accuracy.
- Healthy Sending Base: Build a reliable, engaged audience foundation for campaigns and automations.
3
Smart Segmentation Strategy
I’ll design powerful segments that reflect your customer journey.
- Lifecycle Segments: New subscribers, first time buyers, repeat customers, VIPs, and churn risk audiences.
- Behavior Based Segments: Segments built around browsing behavior, purchase patterns, product interest, and timing.
- Engagement Filters: Refine segments using opens, clicks, and purchase activity for precise targeting.
4
Growth Blueprint & Optimization
I’ll set your brand up for sustainable list growth and long term performance.
- Acquisition Guardrails: Ensure new sign ups are compliant, high quality, and aligned with long term engagement goals.
- Sunset Policy: Design re engagement or removal flows for inactive subscribers to protect deliverability and list health.
- Recommendations: Provide a clear growth and list hygiene roadmap with ongoing best practices to support consistent performance.
What I Need From You to Get Started:
- Brand & Audience Details: Share details about your brand, product offerings or collections, and the type of customer experience you want your emails to reflect.
- Current Email List: Provide your existing subscriber list through CSV upload or direct Klaviyo access so I can analyze, clean, and restructure it for healthier engagement.
- Klaviyo Access: Grant access to your Klaviyo account so I can implement segmentation rules, list cleaning, and growth optimizations directly.
- Brand Guidelines (Optional): Logos, color palettes, fonts, or tone of voice preferences if you want segmentation naming and structures aligned with your brand identity.
- Business Goals: Let me know whether your priority is improving engagement, growing a high quality subscriber base, increasing conversions, or driving consistent revenue through better targeting.
Why This A/B Testing Service Will Work for You
Customer inboxes are crowded, and relevance is what determines whether emails get opened, clicked, or ignored. A cluttered or poorly segmented list makes it nearly impossible to deliver the right message to the right person at the right time.
That’s where this service comes in.
By cleaning your list, removing unengaged or invalid contacts, and building smart Klaviyo segments, I’ll help you:
- Improve deliverability so emails reach inboxes, not spam
- Increase engagement through more relevant targeting
- Reduce wasted send costs and improve overall ROI
- Unlock growth opportunities through clearer audience insights
With hands on experience managing eCommerce email lists across multiple industries, I balance technical precision with customer psychology. The result is a clean, segmented, and growth ready list that supports campaigns, automations, and stronger long term customer relationships.
Let’s build it the right way.
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