Klaviyo
Complate Audit
and Optimization
Description
Are your Klaviyo email flows and campaigns truly supporting your brand’s growth, or are they just going through the motions? Across eCommerce brands, every email touchpoint is an opportunity to build trust, guide customers, and turn interest into repeat purchases. When your Klaviyo account isn’t fully optimized, you’re leaving both revenue and customer connection on the table.
With years of experience optimizing Klaviyo across multiple eCommerce niches, I perform a deep audit of your account, reviewing flows, campaigns, deliverability, list health, and design. From there, I create a tailored optimization strategy that ensures your emails:
Engage with authenticity: Deliver content that feels relevant, timely, and aligned with your customer’s journey.
Perform at their peak: Improve copy, design, structure, and technical setup for stronger engagement and impact.
Convert consistently: Turn subscribers into repeat buyers through smarter flows, clearer messaging, and better lifecycle alignment.
This isn’t just an audit. It’s a reset. By combining data driven analysis with strategic optimization, I refine your Klaviyo system into a reliable growth engine that reflects your brand and delivers measurable, long term results. This Klaviyo account setup service ensures your platform is correctly configured, branded, and ready to scale without data or deliverability issues.
Service Workflow
These are the steps we’ll follow to complete your Project.
1
Onboarding & Brand Discovery
I’ll align on your brand, goals, and secure the right access for a complete audit.
- Kick-off Call / Brief: Understand your brand’s mission, positioning, products or collections, and growth priorities.
- Access & Data Gathering: Secure Klaviyo access along with existing flows, lists, segments, and campaign history.
- Audit Checklist: Create a structured audit plan covering deliverability, flows, campaigns, segmentation, data health, and design alignment.
2
Deep-Dive Klaviyo Audit
I’ll analyze performance and technical setup to surface gaps and quick wins.
- Flows Review: Evaluate performance of core lifecycle flows such as Welcome, Abandoned Cart, Post Purchase, Browse Abandonment, and replenishment where applicable.
- Campaign Review: Analyze recent campaign performance including open rates, click through rates, conversions, and engagement trends.
- List Health & Segmentation: Review engagement levels, identify inactive or at risk subscribers, and assess segmentation logic and growth tactics.
- Technical Setup: Verify domain authentication and deliverability fundamentals including SPF, DKIM, DMARC, sending domains, and inbox placement signals.
3
Strategy Blueprint & Optimization Plan
I’ll build a prioritized roadmap to improve engagement, retention, and revenue.
- Performance Insights: Deliver a clear report highlighting gaps, benchmarks, strengths, and missed opportunities across your email program.
- Optimization Roadmap: Prioritize fixes and improvements based on impact, effort, and revenue potential.
- Personalization Enhancements: Recommend smarter segmentation strategies, dynamic content opportunities, and messaging improvements aligned with customer behavior.
- A/B Testing Strategy: Outline subject line, send time, content, and layout tests designed to improve performance across campaigns and flows.
4
Implementation & Reporting
I’ll apply key improvements and document results for sustained growth.
- Quick Wins: Implement high impact fixes such as list cleaning, subject line optimization, and deliverability improvements.
- Flow Enhancements: Refine or rebuild key flows to improve retention, repeat purchases, and lifecycle performance.
- Campaign Adjustments: Optimize creative, timing, targeting, and structure for ongoing campaigns.
- Final Report: Provide before and after performance insights along with clear next steps to maintain momentum.
What I Need From You to Get Started:
- Brand Details: Share insights about your brand story, products or collections, and your ideal customer persona so the audit reflects real buying behavior.
- Access Credentials: Provide access to your Klaviyo account and your eCommerce platform such as Shopify or WooCommerce if applicable.
- Email History: If available, share past campaign or flow performance data so results can be benchmarked accurately.
- Brand Guidelines: Send your logo, color palette, and any tone or voice guidelines to keep optimizations consistent with your brand.
- Goals: Let me know your primary focus, such as improving deliverability, increasing engagement, boosting conversions, or scaling revenue.
Why This Campaigns Service Will Work for You
Every inbox is competitive. Emails that feel generic or poorly optimized get ignored, no matter how good the product is. A strong email system needs both strategy and execution working together.
That’s where I come in.
This service is designed to deliver:
• Better Deliverability:
Emails land in inboxes, not spam.
• Stronger Engagement:
Messages feel relevant, timely, and aligned with your brand voice.
• Higher ROI:
Optimized flows and campaigns that turn subscribers into repeat buyers.
Whether you run a fashion brand, beauty brand, wellness business, footwear store, or lifestyle eCommerce brand, this audit uncovers hidden gaps, fixes performance blockers, and unlocks the full potential of your Klaviyo setup so email marketing becomes a reliable growth channel.
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