Klaviyo Automated Flows Blueprint for eCommerce Brands

Klaviyo
Automated
Flows Blueprint

Description

Most eCommerce brands lose revenue because their email automation is incomplete, poorly structured, or built without a clear customer journey in mind. When flows are disconnected or rushed, subscribers disengage, repeat purchases drop, and retention suffers.

As a Klaviyo specialist, I help Shopify and WooCommerce brands across wellness, superfoods, fashion, beauty, skincare, footwear, sports, fitness, and lifestyle build email automation that actually supports growth. The goal is simple: guide customers through meaningful journeys that feel relevant, timely, and intentional.

I create a custom Automated Flows Blueprint for your brand. This is a visual, Figma designed roadmap that outlines exactly which flows you need, when they should trigger, and how each message supports engagement, retention, and revenue, regardless of niche.

This service is ideal for eCommerce brands in the USA and Canada that want clarity before execution, or need to fix underperforming, messy, or inconsistent Klaviyo flows.

Service Workflow

These are the steps we’ll follow to complete your Project.

1 Onboarding

I’ll ensure we’re aligned on your store’s goals and branding.

Brand Brief: I’ll review your products, rituals, and customer journey touchpoints.

Requirements: Collect brand assets, current campaigns, and audience insights.

2 Klaviyo Account Review & Planning

I’ll design a conversion-focused automation plan for your wellness brand.

Flow Mapping: Identify essential flows (Welcome, Abandoned Cart, Post-Purchase, Win-Back, Browse Abandonment).

Customer Journey Blueprint: Outline when and how subscribers engage across their lifecycle.

Engagement Goals: Define how flows will boost retention, repeat orders, and brand loyalty.

3 Brand Integration

I’ll create a clear, branded blueprint for your flows.

Figma Flowcharts: Visual representation of each flow with triggers, timing, and message goals.

Storytelling Direction: Map how emails should educate, nurture trust, and encourage product usage

Optimization Notes: Include best practices (A/B testing ideas, subject line tips, content direction and recommendations).

4 Testing & Optimization

I’ll finalize and hand over your actionable blueprint

Presentation: Deliver a polished PDF + Figma file of your flow blueprint.

Walkthrough: Guide you through how to use and implement it step by step.

Next Steps: Provide recommendations for copy, design, and technical setup if you want to implement flows later.

What I Need From You to Get Started:

Business Details: Share your brand story, product categories, and target audience so I can align your email flows with your customer journey.

Store Platform: Confirm whether you’re using Shopify, WooCommerce, or another eCommerce platform, so I can map flows correctly to your setup.

Current Email Marketing Status: Let me know if you’re brand new to Klaviyo or already have some flows running. (If you do, I’ll review them for context.)

Branding & Voice: Provide your brand guidelines (logo, colors, fonts, tone of voice) so the blueprint reflects your identity.

Goals & Priorities: Clarify whether your focus is new customer acquisition, retention, subscription growth, or reactivating dormant customers.

Why This Automated Flows Blueprint Will Work for You

Most wellness and nutrition brands send emails without a clear journey, leading to lost sales and weak engagement. A structured Automated Flows Blueprint fixes that.

That’s where I come in.

With years of Klaviyo expertise, I’ll give you a visual, Figma-designed roadmap that shows exactly how to welcome, nurture, and retain your customers. It’s simple, brand-aligned, and focused on driving measurable results, more engagement, repeat purchases, and loyal customers.

Instead of guessing which flows to build, you’ll have a clear plan built for growth.