Klaviyo
Campaigns
Design & Strategy
Description
Are your email campaigns failing to inspire action or bring customers back? Across eCommerce brands, every email should do more than promote. It should educate, build trust, and move customers closer to repeat purchases.
As a Klaviyo email specialist, I design and plan high converting campaigns tailored to your brand and audience. From seasonal promotions and product launches to educational and storytelling driven campaigns, each email is crafted in Figma with clean, conversion focused design and then built in Klaviyo for smooth, reliable delivery. This service focuses on structured Klaviyo campaign management that balances strategy, design, and execution for consistent results.
By balancing strategy, design, and storytelling, I help brands engage subscribers, improve click through rates, and turn first time buyers into loyal, returning customers who genuinely connect with the brand.
Service Workflow
These are the steps we’ll follow to complete your Project.
1
Onboarding & Campaign Brief
I’ll align on your campaign vision, goals, and brand direction.
- Brand Review: Understand your products, collections, or services and your target audience to ensure campaigns reflect how customers discover and buy from your brand.
- Campaign Objectives: Define clear goals such as product launches, seasonal promotions, re-engagement, or revenue driven storytelling.
- Requirements: Gather brand assets, offers, tone of voice guidelines, and key messaging inputs needed for campaign execution.
2
Campaign Strategy Development
I’ll create a campaign strategy tailored to your brand and audience.
- Content Calendar: Plan upcoming campaigns across weekly, monthly, and seasonal timelines to support consistent growth.
- Audience Targeting: Identify customer segments including new subscribers, first time buyers, repeat customers, and inactive audiences.
- Messaging Themes: Develop campaign themes focused on education, product value, lifestyle storytelling, and brand connection, aligned with your niche and customer intent.
3
Campaign Design in Figma
I’ll design branded, conversion-focused email campaigns.
- Figma Mockups: Create campaign designs aligned with your brand identity, visual style, and customer expectations, whether minimal, bold, or lifestyle-driven.
- Copywriting Guidance: Suggest subject lines, CTAs, and messaging angles that support engagement, clarity, and click-through performance.
- Feedback & Revisions: Share drafts, gather feedback, and refine designs to ensure everything feels on brand and ready to perform.
4
Klaviyo Setup & Finalization
I’ll prepare your campaigns in Klaviyo for launch.
- Template Setup: Convert approved Figma designs into responsive Klaviyo templates optimized for deliverability and performance.
- Testing & QA: Test across devices and inboxes to ensure consistent rendering and a smooth subscriber experience.
- Scheduling & Handover: Handle campaign scheduling or provide a clean handover with clear instructions for your team.
What I Need From You to Get Started:
- Business Details: Share information about your brand, product categories, and target audience so campaigns can be aligned with how your customers discover, buy, and return.
- Campaign Goals: Let me know if your focus is on launches, seasonal promotions, re-engagement, retention, subscriptions, or consistent revenue growth.
- Branding Assets: Provide your logo, brand colors, fonts, and any product or lifestyle imagery needed to keep campaigns visually consistent.
- Access Credentials: Secure access to your Klaviyo account and your eCommerce platform such as Shopify or WooCommerce if campaign data sync is required.
- Content Direction: If you have specific offers, themes, product angles, or brand stories you want highlighted, share them upfront.
Why This Campaigns Service Will Work for You
Many eCommerce brands send generic campaigns that blend into the inbox and fail to create real engagement. Without a clear strategy, campaigns become inconsistent and results plateau.
That’s where I come in.
With hands on experience across Klaviyo and Figma, I design and execute campaigns that combine clean visuals, strategic messaging, and conversion focused planning. Each campaign is built to reflect your brand identity while driving measurable outcomes like higher open rates, stronger click throughs, and increased repeat purchases.
Instead of guessing what to send next, you’ll have professionally designed campaigns backed by a clear strategy, helping your brand stay consistent, relevant, and profitable over time.
Let’s build it the right way.
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