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Nutrition Browse Abandonment Flow

Project Overview

Landish wanted to convert high-intent website visitors who browsed products but left without adding anything to their cart. I built a Klaviyo Browse Abandonment Flow to re-engage these shoppers with timely, personalized emails showcasing the products they viewed and related wellness recommendations.

Objectives

The primary objectives for this campaign were:

  • Recover Missed Opportunities

Target shoppers who showed interest but didn’t take the next step.

  • Increase Conversion Rates

Move browsers closer to completing a purchase.

  • Personalize Customer Experience

Use dynamic product blocks to remind visitors of items they viewed.

  • Boost Engagement

Create relevant follow-up emails that feel helpful, not intrusive.

Approach

  • Behavior-Based Trigger Setup

Flow triggered within 2 hours of product views without cart activity.

  • Dynamic Content

Pulled product images, names, and descriptions directly from viewed items.

  • Soft-Sell Copywriting

Focused on product benefits and wellness value, avoiding aggressive sales language.

  • Cross-Sell Suggestions

Added complementary product recommendations to increase order value.

  • A/B Testing

Tested subject lines, product arrangement, and timing for maximum engagement.

Results

  • 15% Conversion Rate on browse abandonment emails.
  • +9% Increase in Average Order Value from cross-sell inclusions.
  • Higher Engagement than regular promotional campaigns due to hyper-personalization.

Conclusion

The Browse Abandonment Flow captured sales that would have otherwise been lost, while reinforcing Landish’s wellness-focused positioning. Personalized product reminders and timely follow-ups turned casual browsers into paying customers.

Project Information

Clients: Blume Brand Co.

Categories: Wellness & Superfoods

Services: Klaviyo Browse Abandonment Flow

Address: Montreal, Canada

Date: Nov 01 2023

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