Landish wanted to convert high-intent website visitors who browsed products but left without adding anything to their cart. I built a Klaviyo Browse Abandonment Flow to re-engage these shoppers with timely, personalized emails showcasing the products they viewed and related wellness recommendations.
The primary objectives for this campaign were:
Target shoppers who showed interest but didn’t take the next step.
Move browsers closer to completing a purchase.
Use dynamic product blocks to remind visitors of items they viewed.
Create relevant follow-up emails that feel helpful, not intrusive.
Flow triggered within 2 hours of product views without cart activity.
Pulled product images, names, and descriptions directly from viewed items.
Focused on product benefits and wellness value, avoiding aggressive sales language.
Added complementary product recommendations to increase order value.
Tested subject lines, product arrangement, and timing for maximum engagement.
Higher Engagement than regular promotional campaigns due to hyper-personalization.
The Browse Abandonment Flow captured sales that would have otherwise been lost, while reinforcing Landish’s wellness-focused positioning. Personalized product reminders and timely follow-ups turned casual browsers into paying customers.
Clients: Blume Brand Co.
Categories: Wellness & Superfoods
Services: Klaviyo Browse Abandonment Flow
Address: Montreal, Canada
Date: Nov 01 2023
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