Expert Retention Planning
Strategic Superfoods Email Campaigns
Project Overview
Pestle & Pods is a Canada based superfoods brand focused on functional blends and clean nutrition for modern lifestyles. As the brand grew, email became a critical channel for retention, education, and repeat purchases.
The objective of this project was to build and manage a complete Klaviyo based email marketing system that balanced promotional campaigns with educational content, seasonal storytelling, and long term customer value.
The focus was not just short term sales, but building trust and consistency through well planned email communication.
Objectives
The primary objectives for this retention focused email strategy were:
- Increase Repeat Purchases
Encourage customers to reorder through well timed campaigns and product focused education.
- Strengthen Brand Trust
Position Pestle & Pods as a credible superfoods brand through informative and value driven content.
- Balance Promotions with Education
Avoid over promotion by combining offers with wellness and usage based messaging.
- Build a Scalable Email System
Ensure campaigns and flows could support growth without sacrificing quality or consistency.
Approach
- Campaign Strategy & Planning
Built a 3-part abandoned cart sequence: initial reminder, incentive email, and urgency-driven final nudge.
- Educational Content Integration
Crafted copy that emphasized health rituals and product benefits instead of hard-selling.
- Promotional Campaign Execution
Tested incentives such as free shipping and small discounts to reduce hesitation.
- Audience Segmentation
Excluded customers who purchased within 24 hours to avoid duplication.
- Performance Monitoring
Tracked key campaign metrics inside Klaviyo to refine content direction and timing over time.
- Retention Focused Messaging
A/B tested subject lines, incentive placements, and CTA button variations.
Results
- 24% Increase in Repeat Purchase Rate driven by consistent retention focused campaigns.
- 13% Higher Click Through Rate across educational and promotional emails.
- Improved Customer Engagement across educational and promotional emails.
Stronger Brand Loyalty built by positioning email as a value driven channel rather than pure promotion.
Conclusion
The Strategic Superfoods Email Campaigns project for Pestle & Pods demonstrates how thoughtful retention planning and well executed Klaviyo campaigns can support sustainable growth for wellness brands.
By focusing on education, consistency, and relevance, Pestle & Pods now operates with an email system that strengthens customer relationships while contributing reliably to revenue.
Project Information
Clients: Pestle & Pods
Categories: Superfoods & Wellness
Services: Email Campaign Strategy, Retention Planning, Klaviyo Execution
Address: Ottawa, Canada
Date: Sept 15 2024
