Advanced Campaign Execution
Weekly Ritual Email Campaigns
Project Overview
This project focused on managing and executing weekly ritual based email campaigns for a wellness focused direct to consumer brand. The brand’s email channel was positioned not just as a promotional tool, but as a consistent ritual touchpoint that customers looked forward to each week.
The goal was to create a reliable weekly campaign system inside Klaviyo that balanced education, lifestyle storytelling, and promotional messaging while maintaining long term engagement and list health.
Objectives
The primary objectives for this weekly campaign strategy were:
- Build a Consistent Weekly Email Ritual
Establish predictable, value driven weekly communication that subscribers recognize and trust.
- Maintain High Engagement Over Time
Avoid list fatigue by varying content themes, formats, and messaging angles.
- Support Ongoing Revenue
Use weekly campaigns to drive steady sales without over relying on aggressive discounts.
- Strengthen Brand Relationship
Position the brand as part of the customer’s lifestyle rather than a purely transactional business.
Approach
- Weekly Campaign Framework
Created a repeatable weekly campaign structure with rotating themes such as education, rituals, product highlights, and special offers.
- Content & Messaging Strategy
Balanced wellness focused storytelling with clear CTAs to maintain engagement while driving action.
- Visual Consistency
Ensured all weekly emails followed a cohesive visual system aligned with the brand’s identity.
- Audience Segmentation
Segmented subscribers by engagement and purchase behavior to tailor messaging and reduce fatigue.
- Promotional Control
Limited heavy promotions and used strategic offers to preserve brand value and subscriber trust.
- Performance Review
Monitored weekly performance metrics inside Klaviyo and adjusted content cadence and messaging accordingly.
Results
- Consistent Weekly Engagement: maintained across ongoing campaign sends.
- 12% Higher Click Through Rate: compared to irregular campaign scheduling.
- Improved Subscriber Retention: through predictable and value driven communication.
- Stronger Brand Connection: built by positioning email as a recurring wellness ritual.
Conclusion
The Weekly Ritual Email Campaigns project demonstrates how disciplined execution and thoughtful planning can turn email into a long term engagement channel.
By focusing on consistency, relevance, and balance, the brand successfully maintained subscriber interest while generating steady revenue from weekly Klaviyo campaigns.
Project Information
Clients: Wellness & Lifestyle DTC Brand
Categories: Wellness, Fashion & Footwear
Services: Weekly Email Campaign Strategy, Content Planning, Klaviyo Execution
Address: Worldwide
Date: July 20 2022—Onwards
